Armed with a simple and powerful concept; a board game where anyone can “shine,” our client enlisted us in creating a name, a package and a brand that would live up to the concept.
Cranium stands out for us as a breakthrough design assignment. We saw through open eyes that the board game industry was not keeping pace with the rest of the consumer products world, and that relevant and creative design could make a tremendous difference in gaining the attention of consumers in a tired design assignment.
A year later we were breaking records for a game introduction. Today the game is known globally and has changed iterations and spun off other unique versions.