Approached by an entrepreneurial group wanting to capitalize on the emerging consumer trends in nutrition, we were charged with the assignment to create an innovative new retail business concept from the ground up.
Our work started with researching the marketplace, identifying opportunities, defining our target audience.
Out of that we developed a brand platform, and honed in on our position as a neighborhood nutritional bar offering superfood drinks, vitamins and supplements, organic teas and vegan foods. We named it Healeo, with the best organic nutrition under the sun.
We designed the logo, created the brand story, retail store environment, fixturing, point of sale, packaging and labeling, merchandising, and all the brand touches that come together to make the brand experience welcoming, delightful and educational.