A natural extension for the mostly washed silk brand Tommy Bahama, a jeanswear division made perfect sense and a huge growth opportunity.
As with Tommy Bahama we developed the brand soul and a compelling story to propel the new endeavor.
We formulated the strategic positioning, designed all packaging, trade and retail environments, successfully creating a strong cohesive denim brand to compliment Tommy Bahama.
Packaging
Brand Books
National Advertising
Retail Environment
Packaging
Brand Book
National Advertising
National Advertising
Brand Book
National Advertising
Brand Book
Brand Book
Packaging
Retail Environment
Retail Environment
Retail Environment
Retail Environment