Jeanswest owns and operates over 3,000 stores in China and Australia. When considering updating their brand image and retail experience, they came to us.
Our team was recruited to formulate a new younger brand positioning and design a new logo and identity program. We then concepted a new flagship store, creating the architecture, fixtures and product zone strategy and interior design components. We then partnered with the Jeanswest team in excecuting this vision.
The first flagship store in Wuhan opened to stellar reviews in the fall of 2014. An additional flagship was opened in Cheng Du in 2015. The new look of Jeanswest has been adapted to department store shops for roll out across China.