We have had an ongoing relationship with Nautica for years. Most recently we were asked to design and develop a new look for their in-store shop program. A flagship department in Macy’s Herald Square’s redesigned Men’s floor was the premier location for this new design.
Rooted in Nautica’s water heritage, the focal point of the shop is a multimedia “diving board” which features video imagery of the latest collection as well as a mannequin presentation. Video imagery plays an important role throughout the customer experience.
Mid-century inspired teak wood walls, porthole video screens in the fitting rooms and boating references reinterpreted in new fixture designs are hallmarks of this modern interpretation of the Nautica brand.
The new Nautica look has been successfully incorporated into their ongoing shop rollout.