We were approached by the owners of a chain of successful retail stores, who wanted to create an entirely new retail concept. His vision was to open a store with surf inspired merchandise for the whole family, featuring individual vendor shops. We quickly convinced them that they must build their own brand first—that the overarching brand of the store should be as important than the product it carries.
They immediately agreed, and we started to build a unique apparel retail brand that mixes beach, board sports, and fashion
all within a fresh Floridian retail environment. We then named the store Shore and developed the logo and packaging for private label products.
We created the entire shopping experience, a merchandising strategy designed to mix vendor products, props and displays. Every guest touch point was carefully considered in bringing the brand story to life.
The store has a crisp mid-century beachside look which has been extended into a restaurant upstairs. Shore continues to be an incredible success story.