Victorinox / Swiss Army

An iconic global brand known for its legacy of precision and utility, came to us to find its human side and the soul of its brand.

We set out to evolve the Swiss Army brand with a look and feel that played to its rich Swiss heritage and ingenuity, while positioning it as a high-end, practical luxury brand.

Our group partnered with Victorinox/Swiss Army to create a seamless brand presence and experience across all consumer touch points, worldwide to include: retail store design, packaging and labeling, trade show exhibits and consumer advertising campaigns.

As a team we helped revitalize the brand, transforming it into a global luxury brand, a fashionable brand, with the highest prestige and regard. We also launched a global retail program, with stores in New York, and Tokyo.