Moods of Norway, created by three very cool “Dudes of Norway,” is an unmistakable mix of cozy and crazy. Add a little aquavit and you have Moods of Norway’s happy clothes for happy people.
With an incredible back story of family love, and nightclub dressing we were asked to create an international shopping experience for this quirky brand.
The stories and brand pillars of Moods of Norway needed to be visually understandable to the customer. Iconic elements such as their tractor logo, cocktails and cozy cabin life needed to be held together with a thread of continuity and not overshadow the product, but to contribute to the shopping experience and ultimately the bottom line.
Our staff concepted a temporary “pop-up” installation in their New York location, this was later replaced with a permanent store design. This unique design was carried out in new stores in Los Angeles and the Mall of the Americas.