Jag Jeans came to us with a very successful business, and strong growth momentum, despite the fact that the brand itself had never been fully developed.
We were hired to help crystallize the brand positioning, further define the target customer, and establish the Jag brand design vocabulary and how it gets articulated. We have created a brand platform and a look, tone and feel that can be deployed across all brand touch points.
We re-dressed the product with new labeling, designed a new website and launched a national print and web advertising campaign. We created Jag’s flagship shop inside Macy’s Herald Square and have rolled out similar shops in over 100 stores.
The Jag brand now clearly stands for something, and is on its way to greater heights.